The problem with the SW projection/fireworks show is it is a singular IP-based show. Instead of showing off a variety of LucasFilm, Pixar, Muppets, Walt Disney Animation, etc, etc, the show demands you actually care about SW.
Even then, the show is much more projection reliant than HEA, which mean if you don't have a spot within the hub, there's no way you're seeing that show properly. All told, the previous SW fireworks were much more appealing to a wide audience as they were great fireworks whether you liked SW or not.