Yeah man unfortunately as of Oct 1st the All Access has been shelved and any points you had are gone and every one will have to sign up again, I lost some points I never got to use also :bang: The new club looks about the same and for the VIP it is $25 a year. And I agree, the priority seating alone was worth paying the money last time and will for sure again. Its sucks they are making everyone pay all over if you want the VIP rewards. I did email them because I read somewhere if had the pay All Access they would sign you up the VIP for the first year for free. Below was the generic response I got back, totally didnt even answer my question :shrug:
Dear Mike,
Thank you for contacting Hard Rock Customer Care.
Our new program, Hard Rock Rewards, has now launched and you are invited to become a member. Join now and you'll get a taste of the sweet life, earn awesome rewards at participating Cafes, Rock Shops and Hotels and get the inside scoop on all things Hard Rock. At
www.hardrockewards.com you can check out the full list of benefits, view current participating locations and more!
Hard Rock Rewards offers a free membership but also a VIP membership. Hard Rock Rewards does have an annual fee of $24.95. To check out the program's FAQ, please visit:
https://members.hardrock.com/rewards-faq.
Please feel free to contact us with any questions.
All Is One.