We went into Hello Kitty for the first time last week. No one in the store but us. Next day we went again. Maybe two or three people besides us. So, I made it a point to go in every time we walked past the area, just curious to see what their business was like. So, we were there a for apx. 7 or 8 stops. Never saw more than a handful of people in the store. Of course, this wasn't a scientific sampling, but it sure looks like they're not doing very well.