I do think what's interesting, is the fact that the boys are all in the poster (excluding Eleven).
Imagine if they had mannequins of the bike boys
(I'm calling them that) at the facade, similar to how they executed the Danny bike mannequin in The Shining. It honestly would make sense because:
1) It would be a major photo opportunity for fans of the show
(though people holding up the line to take a photo with them would be a real pain in the :x.
2) It's a way to utilize the main characters without actually using scare-actors.
3) It eerily sets the tone for what's to come.
Though, the contrast to that would be that S1 is all about the disappearance of Will, so he would be excluded from the gang if they were to pull that off. Maybe having them surrounding his bike with the spinning wheel, like in the S1 poster? Then that would kind of block the view of the bike for the people waiting in line. Eh, I'm not gonna go further in depth with this. An idea was just an idea.
But would you still want the Universal entrance be covered in vines indicating that were entering the Upside Down version of Universal Studios?
If anything, they'd just use lighting in order to create that effect (I honestly thought they used lighting to achieve that effect when I watched the promo video). I don't think they'd go as far as to putting in the work to wrapping the
entire front side of the gate with fake vines. Decorating the gate with christmas lights and banners are one thing, but going to the extent of recreating how the gate looks in the promo image/video would honestly be a bit hazardous for the workers that have to set that up and take it back down.
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Speaking of the promo video, is it bad that I want the upcoming maze announcements to have the same professional format as this one had?