So… I have theories…
Universal proper has not advertised the mobile game at all. The only advertisement I’ve seen for it are the game director and artist. Neither are current employees of Universal; the game director works for Studio X in Winter Park and the artist (Shelby) was freelanced by the design studio.
But the fact that Universal spent thousands on a game they’re not advertising raises my eyebrows.
Now, in a similar fashion, the only people I’ve see drawing attention to the website are the same two people. That’s interesting, because the domain was expired—basically Universal had let it go default. Someone reactivated the domain, but we’re only assuming it’s Universal.
Because now we have lore-hungry design studio (unaffiliated with Universal) pushing a lore website that the actual Universal marketing team is just straight ignoring.
So, my theory is that this LT rebuild isn’t official. I think it’s a side project from a couple of the people who worked on the game. Until Universal does something official to draw attention to it, I’m going to be cautious of where it’s heading.