Now that CryptTV shows that HHN is taking internet stuff somewhat seriously, I'd love to see a "Horrors of Trevor Henderson" house. If you don't know, Henderson is a hugely popular digital artist that makes really chilling works that usually features some sort of main creature, and he usually gives little snippets of stories about the nature of the monster and how it was found.
His works have reached a HUGE level of notoriety, arguably CryptTV level if not more thanks to meme/general internet culture. Most people my age or who are into analog horror recognize Sirenhead or Cartoon Cat, for example, which are both super easily marketable. (ESPECIALLY Sirenhead)
I think the characters could make an excellently creepy to intense buildup house, and could definitely pull a scarezone on their own as well. Just look at some of these designs:
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Here's his
Instagram if you wanna see more, it's incredible stuff