How would you do a Universal version of the failed DisneyQuest project?
This is a GREAT prompt! This is totally blue sky and not grounded in reality because I would be blending so many IPs that normally wouldn't exist in a space together, together, but here it goes:
Universal TimeQuest: A Universal Journey through Past, Present, and Future.
When you first enter the building, you enter what looks like a sleek science facility/lab that reads "Universal TimeQuest Labs." Universal employees in white lab coats (stay with me) act like your guides and would queue visitors into individual lab rooms briefing you that you are not just visitors but research participants for a study. Once you enter your designated lab room...a video begins. Doc Brown has partnered with Universal Creative to give you a tour of how Universal's tech has shaped entertainment across time: past, present, and future. You will then board your DeLorean for an upgraded Back to the Future: The Ride experience. Once the video/ride ends, you enter your first stage of the journey - the past - and exit onto the first floor themed to BTTF's Twin Valley Pines Mall Arcade (the past.)
On this floor, you have a full 80's themed arcade in the Twin Valley Pines Mall - neon lights, synth music, BTTF vibes. Here you have a mix of both real 80's arcade classics and all-new retro/8-bit style games and experiences inspired by Universal (think: E.T, Jaws: 1985 - an 8-bit shooter style game) and Universal partner IPs (i.e possibly something like...Stranger Things.) We would also have a hoverboard experience attraction specifically for BTTF. An 80's food court with offerings like pizza, sodas, ice cream would be the primary food offering here, and possibly a Blast from the Past 1950's diner to really pay homage to BTTF.
The second floor would be themed to IPs that feel more "present" and action/modern tech - current-day Universal action properties - with a sleek industrial design with LED lighting and pumping bass heavy music. The main feature here would be a Fast and Furious: Straight Out the Shop challenge- a simulator racing attraction, similar to the design your coaster ride that used to be at DisneyQuest, where guests would design their own car (body kit/neon/details) and then "race" against others in opposing cars in virtual reality environments of their choosing (Tokyo drift, downtown LA, etc.) Other IPs here could be Jurassic World VR simulator ride where you ride your own gyrosphere with screens detailing the action "around" you, with gameplay similar to Pokemon Go where you have to capture dinosaurs. A Minions Mayhem Lab could also live here as well and be a great spot for games geared to younger kids including an attraction where they could design their own minion. Other IPs to be utilized could also be Bourne. A "garage pit stop" restaurant themed to F&F could be the dining theme here, serving burgers, fries, etc or another idea would be an International Racing Tour global food market with options like Tokyo inspired noodles and LA street food i.e tacos, burritos.
The top floor would be the future, with the primary theme being focused on Terminator/Cyberdyne Systems. We'd bring back the neon from the first floor here, with added chrome, cyberpunk future aesthetics, synth-wave music. The main attraction here would be a Cyberdyne VR arena - a laser tag arena where you would fight against T-800s. Other futuristic IPs could be i.e Battlestar Galactica, Star Trek, etc. Food options would be a Skynet Cafeteria.
Anyway, that's what I've got!