I was referring to Amazon & Netflex during their early years operation. Lots of similarities, but they had the investors keep pumping money into them. Neither company had profits until well into their existence. We've had a store on Amazon for 15 years and my brother was selling content to Netflix when they were a start up, so I have pretty good understanding of where both were in their early years. Moviepass rolled the dice, and lost. The key is to keep the investor money coming in since the business plan ensured they were going to lose lots of money in the first years, like most internet start ups. The money flow stopped, they die. You win some, you lose some.