Because a Marvel movie is in talks of possibly hitting $3 billion and becoming the highest grossing movie ever.
If Avatar got a whole land from it becoming the highest grossing movie ever and Marvel is actually way more popular,
JP would’ve been fine just getting the same update as Hollywood. The Avengers would’ve brought in the huge crowds.
They tried with that Iron Man concept and it didn’t work out. They were obviously trying to produce something but they’re now back to square one and unfortunately, other projects have now jumped in front of it as they need to keep building to stay competitive.
The want to build something is obviously there but it’s missed it’s spot but I think it’s a good sign that something is in the pipeline.