“Meaning playing a smart device app from Nintendo, it recognizes that you’ve done that and you’ll be rewarded for that activity. Purchase games for our dedicated game systems, My Nintendo will know, you’ll be rewarded for that activity. Play games, watch videos, conceptually go to Universal Studios, the thought process is that this is a more robust and sticky way for you as a consumer to interact with all things Nintendo, for it to be tracked, and then for you to be rewarded for all that activity. Given that much larger vision, the mechanics of the program needed to be completely rethought and redone. And that’s why we sunsetted Club Nintendo to create this new program.”