Something to keep in mind with the Switch's sales, is I think they're also aiming to make Winter be when the sales really roll in.
It's already going strong, but they'll have a new Mario, Mario Kart, Zelda, Splatoon, Xenoblade, Fire Emblem, Pikmin and some new original titles as well. Plus they're going to have FIFA, NBA, Skyrim Remastered, MineCraft and many more. They're trying to establish a console that targets as many people as possible. This early sale with just Zelda is to target people like us, and start building up a reputation to do a price drop towards the end of the year with a giant line up to get even more people.
To a lot of the more heavy gaming community, the Wii and WiiU really hurt their reputation. That's why a lot of people are being really hard on them right now, even though they're doing so well. They're going to use the course of this year to win them back. If you notice between the new Zelda, Mario and Xenoblade, in addition with them working with Bethesda so much, they're really showing heavy open world experiences and that this is a serious console. Not only that, but I think that the design emphasizes while it has some neat features like a touch screen and gyroscope, that those aren't primary features. The main feature is it being portable, which to third party developers requires NO EXTRA EFFORT when porting their games. This is a big deal and is why we're seeing so many already so willing to work with Nintendo.
So not only is their advertising targeting not just a family demographic, but their games are too. I think that people really need to get ready to strap in for what could be Nintendo's return to leading the console wars with Sony again.
The main things they need to prove are that they'll be providing gaming experiences that target what people loved about them during the GameCube and prior, the gimmick of this console is not one that will obstruct gameplay or become useless and they're going to keep a regular output of games flowing to the public.
Between the course of this year and E3, I think they can really do that,