SO THIS POST WILL COVE R TWO THINGS: Spanish language television and the new pricing tier coming start from CNBC.
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For Third Consecutive Year Telemundo Retains Its Lead As The #1 Spanish-Language Network In Weekday Primetime Among Adults 18-49
Having Spanish language content will be the saving grace...the numbers don't lie. With Telemundo being on Peacock, they have demographic that none of the other streaming services has so far which may benefit them greatly. And I'm actually surprised the shows on Telemundo have surpassed even NBC's regular primetime shows.
During 2019, Telemundo continued to rank among the top five broadcast networks alongside NBC, ABC, CBS, and FOX, and outperformed the majority of English-language cable networks including TBS, TNT, MTV, and others, among adults 18-49 and adults 18-34 in weekday prime. The network also registered the highest composition of adults 18-34 (19%) out of total viewers among broadcasters.
Telemundo retained its leadership across all platforms in 2019. In keeping with shifting media habits, streaming on the Telemundo app more than tripled this year, while Telemundo ranked as the #1 television network on YouTube, reaching the largest audience over the last four years, above Univision, CBS, and CW. As the Spanish-language network with the highest engagement, Telemundo registered 116M global fans who generated 36M+ monthly average engagements across Facebook, Instagram, and Twitter. Lastly, for the ninth consecutive year, Telemundo was the most viewed Hispanic network on VOD.
La Reina del Sur – Season two of Telemundo's most successful series in history finished as the top regularly scheduled program on Spanish-language television across all dayparts among adults 18-49 (1.1 million) and adults 18-34 (424,000), while reaching 12.5 million total viewers. During the series' run, Telemundo ranked as the #2 network, regardless of language, in its 10pm timeslot among adults 18-34 behind ABC, and the #3 network regardless of language in its timeslot among adults 18-49 behind NBC and ABC, and beating top cable networks like TNT, ESPN and Adult Swim.
Betty en NY – The first scripted production filmed at Telemundo Center, positioned itself as the #1 regularly scheduled program at 9pm in Spanish-language broadcast television during its run among adults 18-49 (677,000) and adults 18-34 (284,000), while its finale ranked as the #1 primetime drama series in America among adults 18-49 and 18-34.
El Final del Paraíso – Telemundo's "El Final del Paraíso" premiere ranked as the #1 primetime drama series in the U.S. among adults 18-49 and adults 18-34 and was the #1 most social drama series, regardless of language.
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Three tiers of service and Live video will make Peacock different.
- NBCUniversal is looking to differentiate its streaming service Peacock from rivals through its pricing structure and user interface.
- There will be a free, advertising-supported version of Peacock, a limited-advertising version for about $5 per month and an advertising-free version for about $10 per month, sources say.
- Comcast subscribers and, eventually, other pay-TV subscribers will get the limited-advertising version included for no extra charge.
When streamers first log on to NBCUniversal’s new streaming service Peacock, they may get something they won’t see on Netflix, Disney+ or HBO Max — live video.
Users will be greeted by streaming content, similar to turning on traditional television, according to people familiar with the matter. The showcased video could be a live offering from NBC News Now, NBC’s free streaming news service that will integrate with Peacock, or an on-demand show, said the people, who asked not to be named because the product is still confidential.
NBC Peacock to offer live content, tiered pricing