I feel we've only heard a piece of this rumor so far..Someone (not an insider) just told me Villian-con is an open floor plan trackless not so dark ride. There would be 12 "vendor booths" surrounding the ride area. The vendors would be AA hosted vignettes demonstrating Villian gear like freeze rays and fart guns. Each ride you visit 9 booths at random.
It sounded a bit like Luigi's at DCA with show scenes. The guy I was talking to said there is an article on the internet (he couldn't remember the site), but they only got it partly right.
Sounds a bit like the Hotel Transylvania ride at Motiongate
And it also sounds like they are trying to build a Minion mini-land