I also want to add. This attraction doesn't even need the advertisement it is getting. I know this can be said for any new attraction, but Kong is a brand that will spread from word of mouth alone, and in line, interacting with the many people I did, I got a chance to witness that. Kong is who Kong is and that will not change among generations. That was evident today. Universal has a winner and they by all means are getting help from the dozens if not hundreds of people who are in line sharing, making videos, and simply enjoying a new attraction having a good time, and essentially that is what it is all about. I've waited in many line for many openings, but this isn't even officially opened the hype is unreal. From people all over the globe. So anyone wondering if Kong is a success, it is. Throughout the ride people are engaged and gleeful enjoying a hell of a performance from the man parts that make this entire attraction. As critical as I have been, I no longer have a reason to doubt Universal simply by understanding the level of branding and product they are producing is perfect for what resume they are trying to extend for "Riding the movies" although not advertised anymore.