So this is a bit of a fringe service (at least to start with). In order to even use this service, you will need a Bravia XR television. The service will offer what they are calling "pure stream", which will allow for streaming up to 80 Mbps, or the equivalent of a 4K UHD Blu-Ray quality disk. 4K streaming often is sub-par compared to Blu-Ray, so this is potentially very impressive. I could easily see this being build into future versions of the PS5 in order for this to reach more people. And if it's popular, then you obviously look at bringing it to Roku, Amazon, etc. Sony's right, much like Universal's, are all over the place right now, so I can't necessarily imagine that this service will have a ton of great exclusive content off the bat anyway.