I think it’ll succeed, short-term at least. It’ll booked solid for 8-12 months immediately upon reservations becoming available. Disney’s challenge is threading the needle between people who want a Star Wars LARPing experience and those who can afford this experience. The more I see of this thing, the smaller that market gets. Once everyone who wants to do this does it, will they want to do it again? Will they be able to convince their friends? Those questions, I think, are going to lean towards “no.”
I do think you touch on something though—There’s a misperception about the “scale” of all this. Anyone excited for this (I think, rightfully) has expectation of scale for their luxury space cruiser. The Star Wars universe is expansive and massive. Its ships are of unfathomable size. This this, in universe, is absurdly bigger than the Millennium Falcon.
Yet, guests are going to be limited to a lobby, a narrow rock garden, a small bar/restaurant/game room, a bridge (which I maintain should be off-limits in canon), and the brig. It’s nowhere near the scale that’s being narratively presented.
But that makes sense too. A “boutique” hotel values experience over size. There’s a disconnect though that Disney is leaning into rather than addressing.
The reception to this thing is going to be intriguing, that’s for sure.