That's exactly wrong. It seems mostly every AP who wanted a (free) reservation got one--hence rooms suddenly being available again after reservations were handed out, APs were cancelling their "back-up" reservations. As for non-APs--look, I won't argue a $400 hotel room is cheap, but compared to what you're expected to spend in the land, not that high a premium to be first, people routinely pay $120 for a few hours in MK. Especially for the prophesied SW fans who supposedly never set foot in a theme park before but would for this.
Still ... the rooms went unsold, then huge numbers not showing up for their reservation. And, from a plugged in source, DL down significantly from where it should have been even without the land. Either the hard-core DLR fans aren't interested in what they're seeing, or they've finally be priced out by the Mouse.
Just think--if it wasn't for all the Ritchie Rich lifestylers flying in from Orlando, this situation would've been even worse.