official press release as well and its quite detailed.
UNIVERSAL STUDIOS JAPAN is operated by USJ LLC. Corporate Information, Investor Relations and etc.
www.usj.co.jp
SUPER NINTENDO WORLD will feature a new level of theme park guest experience that blends the physical world with the world of the video game – bringing the world of Nintendo to life in a whole new way for guests. Guests can use a combination of state-of-the-art technology – a wearable wrist band called a Power Up Band – and a specially designed app.
This will allow them to have interactive experiences, making use of their arms, hands and entire bodies as they explore the new area – making them feel like they are truly part of the video game world. Guests can download the Universal Studios Japan app on their smartphones and link it to a Power Up Band that can be purchased in SUPER NINTENDO WORLD to enhance their experience. The Power Up Bands are themed to different characters, so guests can select to wear one based on one of their favorite Mushroom Kingdom characters!
While wearing the band, guests can collect digital coins just like Mario does in the games. They can even compete with other guests to see who collected the most coins, among other fun and friendly competitions.
State-of-the-art technology is being used in the SUPER NINTENDO WORLD area to bring all of these interactive activities to life.
J.L. Bonnier, President, Chief Executive Officer, USJ LLC, said “It’s been more than 3 years since Universal Parks & Resorts announced the development of “SUPER NINTENDO WORLD” globally, I am very excited that we now have finally entered the year of opening
SUPER NINTENDO WORLD. Since we have been intensively collaborating with the Representative Director and Fellow Shigeru Miyamoto who has received recognition as a Person of Cultural Merit, as well as collaborated with other talented members of Nintendo. Given this fact, we have great confidence in the quality of the new area. The history of “Asobi” (playing) created by Nintendo, the world's top game brand, has always surprised people with innovation. It's not too much to say that for decades, it's the one and only game entertainment that can share excitement from the same perspective, regardless of generation. We have finally welcomed a year in which Universal Studios Japan can deliver such exhilarating experience to its guests in collaboration with Nintendo, a company that has continued to deliver innovation to society.”
SUPER NINTENDO WORLD will feature many interactive features that will be familiar to anyone that knows Mario’s world. This includes Question Blocks that will appear around the area.
While wearing a Power Up Band, guests can hit a real-life Question Block and collect coins, just like in the video game. Guests can also obtain collectible items, such as character stamps, by achieving various goals. Coins are allocated for each stamp, with the total number of coins earned by each guest ranked with all other guests in the park, making the entire experience feel like competing for a high score in a video game.
There are all kinds of ways to earn coins throughout the entire land, and guests can keep score, compete against each other and celebrate together when they win.
In addition, “Key Challenges” will be featured throughout the SUPER NINTENDO WORLD area. By collecting a certain number of digital“keys,” guests can cooperate with other guests who also have keys to unlock additional gameplay opportunities, including “Boss Battles” against various enemy characters.
An accompanying song and music video for SUPER NINTENDO WORLD were also released globally today on Jan. 14, 2020. “We Are Born to Play” is expressing our wish to “bring to life the world of a Mario game.” Music was created as a collaboration between internationally-known dance music duo, Galantis and global pop superstar Charli XCX. The music video combines world most famous game soundtrack with new music and imagery.
The music video also showcases the activities based on the real and interactive experiences available at “SUPER NINTENDO WORLD”—like hitting the blocks to gather coins and running and jumping.