So is it safe to say that the marketing campaign for TS4 has been...less than stellar?
So you're doing a fourth film to a series which most people felt ended perfectly at the third one...
You put the first teaser out, and you not only got people asking "Why?", but it's buried by the trailer release of another film. (Detective Pikachu)
You scramble and put another teaser out, and it's not really moving anything.
A little while later, you post on just about every official twitter account you own that Bo Peep is back, which comes off as desperate with how many places you're posting it to at once.
An now, you hype up another teaser that'll play after the Super Bowl. Four hours later after one of the most boring SB's in a long while, you release this...
I would legitimately fire people in charge of marketing over this. For a film where you really need to prove this is a good film, they're not doing a good job at all.