I don’t know how much of it is the pixie dust, and how much of it is just a lack of knowledge.
The average guest only knows that there’s a Toy Story Land coming, with a roller coaster and some other type of ride being added to Toy Story Mania, which is already like cocaine for most guests.
Add in Disney marketing and the fact that the last land gave us Flight of Passage, and it’s not difficult at all to imagine people getting really excited for this. We of course know that it’s going to be on the lower rung of Disney’s latest efforts, but the general population has no reason to think that at this point.