Overall, revenue from Hasbro's franchise brands -- its key internal brands -- increased 2%, driven by Magic: The Gathering, Nerf, Play-Doh, and Transformers. Revenue from partner brands grew 19%, driven by Disney Princess and Disney Frozen, Dreamworks' Troll, and, to a lesser extent, Yo-kai Watch (a role-playing video game).
Girls results were driven by robust performance by Disney Princess and Disney Frozen fashion and small dolls, Dreamworks' Trolls, as well as growth in Baby Alive and Furby products. The two Disney brands are new sources of revenue for Hasbro in 2016, as the global rights to produce and market these dolls transferred to it from Mattel on Jan. 1.