I heard virtual queue was gone in seconds this morning.
Someone online (can't remember who, but I wish I did to give them credit) pointed out that at $20 per person if they sell 9,000 Lightning Lanes a day they make $180,000 each day which between now and when the ride is scheduled to open means $1.5 million in pure profit.
So, if they do this with every new ride they introduce, they can make the attractions pay for themselves with this model, if they would simply invest in new attractions.