Steve Niles on Theme Park Insider has a story entitled Universal Orlando doubles down on volume pricing with new hotel rates. He points out the theme parks have had volume pricing on park tickets for years. The closest that hotels have used is you get a special rate when you stay X days or longer.
Now Universal is emphasizing the same concept with hotel rates. To get the best hotel rate involves a 7-Day stay. The advantage is that the hotel rate is amazing, better than many of the rates on I Drive.
This does have the potential to be a game-changer. It will certainly encourage some guests to stay longer on Universal property, just as practically free days added on to your ticket encourages you to stay at the parkd longer.
It will be interesting to see if this is rolled out to all the resorts or if this is just an experiment at the new ones.
Universal Orlando doubles down on volume pricing with new hotel rates