Maybe not too far from any urban conurbation, though. With thousands of job listings to be filled, any potential location shouldn't be more than 15 miles or so from the next bigger (say 100k+ residents) labour market in my opinion. The more I think about it, the more attractive a location close to Birmingham seems to me. There are at least 30, if not 40 million people within a day trip reach there, while still providing sufficient distance from both London and the bigger cities in Northern England to consider a resort stay.