I like the mix and I wonder if the Exorcist space would be a naturally spot for a rotation into a revolving Blumhouse maze.
Putting my corporate accountant hat on, I think the answer to the “why do the Exorcist?” question is internal revenue and profits.
Similar to how UO has to pay to use the soundstages for HHN, internal allocations of revenue are attributed to different business lines, and if I was in charge of a studio that paid $400 million for the rights for a movie and had a captive project that should help offset that huge deficit that line item is, every penny counts. By licensing Exorcist, they get to point to interest in the IP and show money is coming in.