Exciting times ahead for UO!
As someone who was there for the original Press announcement of Universal City Florida (then renamed Universal Studios Escape, then Universal Orlando)... it was an exciting time for us and was designed to build excitement and show the scope of what was to come.
That event was held a full 6 years prior to IOA opening... so quite a few modifications came about from the original announcement. The press event was held in a soundstage with members of the press trammed into the property from the executive lot. With Halloween prep and the convention centers proximity to the new property... I’m sure it is a much more fitting venue.
I imagine they will follow a similar playbook August 1...
Announce a broad overview of the elements involved in the expansion without the major details. Early concept art that shows the property layout, what areas are dedicated to each element (park, hotel(s), transport, infrastructure, etc), timelines and a big tease of themes. As well as what is planned in the interim for the existing resort. Can’t lose focus on the current business.
I still have the original full press kit from the Universal City announcement. It included pretty much what he stated above. Quite a bit evolved from announcement to reality... but it was 6 years. Hopefully a much more compressed timeline now.
Can’t wait to see what they unleash.