I completely get that, but a big part of it is appearance, guest conditioning and manipulation in a sense. Its almost like the approach companies make in pricing merchandise. We know that there is practically no difference in price between something that costs $1.99 and something that costs $2.00, but we have been conditioned to see $1.99 and think "Hey, that's a great deal!" To me, the same would come into effect transportation around the resort. People hear the word "bus", something you see in just about any town across the US, and they think "eh." They hear Monorail and they think high end, all inclusive transportation that to some is an experience in and of itself.