What I mean is if Comcast wanted to get into video games, like several other of the media conglomerates, they should look into companies that are already doing stuff that would compliment their existing portfolio. Then treat it similar to how they got into themeparks with Universal, look at what they have to offer and see where you can help. I am sorry this has gotten outside of the topic of this thread, but they could actually make good IP based games working closely together like that.