Ok, from the actual results pdf (
https://www.cmcsa.com/static-files/9ca0b7e1-e289-495a-8709-f6af42e173b2):
“Revenue for Theme Parks increased primarily due to higher revenue at our theme parks in Orlando driven by the successful opening of Epic Universe in May 2025, partially offset by lower revenue at our international parks.
Adjusted EBITDA for Theme Parks decreased, reflecting higher operating expenses, which more than offset higher revenue. The increase in operating expenses was primarily due to operating costs associated with our domestic parks.”
So yes, clearly, attendance down, but what I’m saying is that revenue can be just fine even with lower attendance, and it may well be that Epic has helped to push the revenue up in a context where otherwise it’d be struggling even more (I.e. if we just had USF and IOA generating less revenue because there were fewer people).
The drags are international parks revenue and operating costs in the US parks (which is a whole other interesting topic).
Maybe the question is: without Epic at all, what would this year have looked like in both attendance and in revenue?
Idk, you guys might underestimate the draw of sun and humidity

but joking aside, you’re right of course. Although I think a percentage of the market for the UK park will be made up of people who were not previously spending £3k to fly to Orlando anyway.