“Every single time you play the attraction, you’ll get more points. And you’ll look at your app,” said Victor Lugo, director of immersive experiences for Universal Creative. ”And you’ll notice that things have unlocked a new mission, perhaps. … perhaps a new perk slot. So it allows you to customize and get more powerful every time.”
The more Minion Blast rounds a person makes, the more expansive — perhaps explosive — the options become. There’s a setting called Holy Guacamole that “launches a giant exploding avocado into the sea and causes lots and lots of damage,” Lugo said.
And there’s flexibility built into the attraction, allowing for seasonal or monthly changes.
“During February, I can add Mardi Gras beads,” Lugo said. “During October, you can launch exploding pumpkins.”