When you factor in a base price of an extra $375 (not including the individual purchase rides) tacked on to an already $3,206.45 spent just to get through the turnstiles for people that are budgeting to go and aren’t executives with a six figure salary, then yeah it will make things worse.
It feels like the high end of everyone “needing“ it. At $15 it won’t reduce lines as much as Express being that much yet also still be just painful enough.
Also Universal’s $350 a night hotel comes with unlimited two park express while Disney’s $600 a night rooms don’t come with Genie+. The products don’t neatly line up with each other.
First, I agree a 10% increase is never nothing, and $375 is "real" money to most Disney guests.
That said, the biggest issue to me is that technically that $15 guarantees you
nothing. You could buy it and--theoretically--all FastPasses (gonna use this as a term of art) could be gone. As a practical matter, on busier days Genie+ probably means a half-dozen FastPasses at C- and D-tickets
OR at best two E-tickets. Because a late morning BTMMR slot means by the time you can pick again, probably looking at dinnertime for Splash, and after that everything but Little Mermaid done for the day (and that line wasn't bad so you already rode it waiting for Splash). Look how quickly times on paper FastPasses would go up. Other parks charge a lot more, but they guarantee at least one ride on every E-ticket. Apples to oranges.
I foresee a lot of seasoned Disney vets rejecting this once the new wears off, especially since they can still buy one-off passes if they really, really feel like riding Mansion that day without Genie+. Honestly feels more like a way to get the less-informed guests to follow an ever-shifting, Disney-approved version of a Len Testa touring plan.
Which is what I think this is ultimately all about. WDW is broken. They know this. They admitted in that DAS suit the lines are the #1 problem, driving down GSAT scores once they go over 20 minutes. There are a number of
White Lotus (love that analogy, Allison) guests who would pay $300 for an unlimited FastPass like every other park offers. But rather than that simplistic option, Disney came up with this convoluted plan. I genuinely think they saw the average guests slipping away, and this is as much about trying to appease them as getting some extra money out of the limited number of whales.
Tho I also agree with Joe about capacity, 3 or 4 new omnimovers/off-the-shelf rides in each park, suddenly this isn't an issue at all. But money and corporate culture mean that's not happening anytime soon.