So, i'm starting to think Advanced Idea Mechanics (AIM) may be behind the whole illusion. The beekeeper resembles some of the AIM members. Also, the watch said Strucker on it, which is a reference to AIM Founder Baron Strucker. AIM was also used as the villain in Iron Man 3. I'm thinking it's possible that AIM is working for SWORD, but I guess we'll see. I don't necessarily think that's the last time we see one of those beekeeper guys.
This is what the "beekeeper guys" look like in the comics.