And this creates a problem for it being popular, because Disney gets a ton of international people.
I guess I never got into oz or anyone around me. So maybe that is why I don't see it being as popular. Maybe it is regional? I mean I watched it as a kid, never really cared for it, the one part scared me... I do remember that. But outside of, "Follow the yellow brick road" I never saw it as any bigger than other movies that have standed the test of time (Sound of Music or Charlie and the Chocolate Factory comes to mind). I did dress my daughter as dorothy because someone got me red sparkly shoes and I wanted to use them for something. But I just never saw it popular enough for entire land. I agree with someone else, a ride would be good.
Also, none of my friends kids talk about it. They seem to have other favorite movies, but none of the parents seem to really ever talk about it or say anything about their kids even watching it or liking it. So I think that is where I was coming from about kids today.