Where do you draw the line at what’s considered, “nostalgia,” though? The last Harry Potter movie came out what, 15 years ago? Yet Harry Potter gets a whole new land at Epic. The Classic Monsters haven’t been present in mainstream media for exponentially longer than that, yet they’re headlining a brand new park as well.
This is why I hate the new full-land-or-bust mentality for building theme park additions…eventually the well will run dry. We got a really cool show out of the Bourne franchise because it had low stakes—it wasn’t anchoring a billion dollar investment, it just slotted into an existing generic area. That’s how theme parks should be built.
I also hate that the mentality seems to be “recoup costs NOW” vs. allowing these investments to breathe. Splash Mountain became an IP unto itself and it had nothing to do with the source material—it was just a good ride. Same with Big Thunder, Tower of Terror, Space Mountain, Test Track, Everest, and plenty of other attractions that move just as much merch/drive just as much recognition as your run-of-the-mill movie franchise.