well this was answered somewhere else (either on fb or on another hhn site)
but I remember some people saying that when universal did the survey on the websites most people said they only cared about the information about the event.
Universal figured no one really cared about intricate stories or good backstories or stuff since most people today check the HHN website on their phone and they only care about the info on prices and the hours and stuff.
or that's what I remember anyway. Maybe I misunderstood but it seemed pretty clear to me that they don't put as much effort on the site because most people dont care either way