- Apr 30, 2017
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Announcing all the originals on a single day is mind-bogglingly stupid. You can sing whatever songs of praise you like to the wisdom of the marketing department, it’s still a massive waste of advertising potential.
Announcing all the originals on a single day is mind-bogglingly stupid. You can sing whatever songs of praise you like to the wisdom of the marketing department, it’s still a massive waste of advertising potential.
Oh, 100% it's a massive waste of advertising potential.Announcing all the originals on a single day is mind-bogglingly stupid. You can sing whatever songs of praise you like to the wisdom of the marketing department, it’s still a massive waste of advertising potential.
Exactly. Have they ever even advertised originals?That’s assuming the GP would actually pay attention to individual announcements for original houses.
Only the super marketable ones like Icons Captured lately.Exactly. Have they ever even advertised originals?
Outside of icon-based houses, not really. They use to do press releases when for individual originals.Exactly. Have they ever even advertised originals?
Or, much like Disney, they have an incredibly myopic focus on a very, very narrow understanding of IPs.Outside of icon-based houses, not really. They use to do press releases when for individual originals.
But, more broadly, whatever Universal is doing… however they’re doing it… is working. We have to assume that they have quantifiable reasons to announce things the way they do, because they rarely deviate from the system. Despite the frustration it causes fans, they have way more information and experience doing this than we do.
Except they don’t have a myopic focus at all. They recognize originals (and quality ones at that) are essential to the event. Look at their merch. Look at how they structure the event, where half to two-thirds of the entire event is always originals. And when they have original concepts they think are profitable, they leverage them like crazy (Scarecrow in Hollywood, for example).Or, much like Disney, they have an incredibly myopic focus on a very, very narrow understanding of IPs.
Outside of icon-based houses, not really. They use to do press releases when for individual originals.
But, more broadly, whatever Universal is doing… however they’re doing it… is working. We have to assume that they have quantifiable reasons to announce things the way they do, because they rarely deviate from the system. Despite the frustration it causes fans, they have way more information and experience doing this than we do.
They did some fun stuff in 2018
A quick example being the Twitter engagement last year:Except they don’t have a myopic focus at all. They recognize originals (and quality ones at that) are essential to the event. Look at their merch. Look at how they structure the event, where half to two-thirds of the entire event is always originals. And when they have original concepts they think are profitable, they leverage them like crazy (Scarecrow in Hollywood, for example).
But they also see the surveys. They see the social media engagement. They see what draws eyes and what doesn’t. You can look at their history and see when they’ve experimented and when they’ve backtracked. They have way more actual information than we do.