It's clearly very different from Harry Potter and the Forbidden Journey, a wildly popular ride at Hogsmeade. The distinguishing factor: Harry Potter and the Escape from Gringotts "is thrilling and dynamic, but not as dynamic as Forbidden Journey because we wanted everyone to be able to ride it."
After all, Harry Potter's fan base is broad, from bespectacled 8-year-olds to wand-wielding tweens to soccer moms and dads. A huge chunk of the fan base, of course, is the young-adult crowd.