The HHN social networks recently posted a small teaser clip for the original maze consisting of several flashing images and really annoying screaming, with a caption that says "We scream, you scream, we all scream for...". Two photos showing logos hidden in the teaser read, "Sweet Licks Blooderscotch Ice Cream," and "Elliott's Funtime Knife Factory."
Rumors seem to point to the musician being Slash, and the theme being clowns.