A tall building in New York seems like the most perfect place.
As for IP. Up until the day the permits were found, I was about 90% sure this would be F&F. It would be the same type of coaster as Hollywood using the same trains and design.
But, I can make a good case for Ghostbusters. There has been some small rumblings about a Ghostbusters attraction for a while (everything like now is in flux) and with the IP returning to the parade and HHN, Universal obviously have some kind of deal in place for theme park use.
The location with the fire house still there is the perfect location for GB, not F&F but F&F is in San Fransisco which makes even less sense.
I'm convinced since Potter and Simpsons, merchandise sales plays a huge role in deciding what IP goes in. Nintendo gets people into the parks but the merchandise pays the real bills. The F&F store is always dead and the merch is trash. I'd never buy any of it but I've bought Ghostbusters merch.
Putting a new F&F ride into USF is marketing confusion, people know that F&F is already there and it sucks. Promoting a new F&F coaster has the added challenge of convincing people that it's new and good.