I'll finally put my thoughts down since I have some time, without repeating too much of what was already said.
When I was younger this store was wonderland. I remember clearly all the JP merchandise and the excitement when new things arrived in shop.
...And then one day it stopped. And the generic dinosaur merchandise began to creep in. And then random tie die hippie/islander clothing. And then Mummy and general Universal merch came in.
Maybe the generic dino merch was to pinch pennies. It came at a time when the travel industry was hurting - I remember it being around the fall of 2001 when the changes really came to my attention. After the wetter than ever promo that same summer, it was a bad blow.
And now we've got a new movie coming, and I've seen some more JP merch come in, mostly cups and shirts and some generic toys, but there's some new things trickling in. I hate seeing other merchandise in there. I prefer ride gift shops to maintain one theme, and leave the general park stores for the mishmash of all the park's attractions. Let people continue to feel the ride experience out the door. Later, when they've actually ridden and seen more things, let them reflect on the entire day and shop with nostalgia. You'll sell more that way than just throwing it all in each shop.
Having each store sell duplicate merchandise just encourages people to NOT visit each store, because they're expecting to see the same things. You keep each ride shop special, and people will visit and linger to see the unique offerings.
Long story short, I'm hopeful that the new movie will allow for a new renaissance for Jurassic Outfitters, a new life into a store that I've cherished for years. I'm not happy about the movie, but I'm happy and hopeful for the positives it could bring to my favorite store, and my favorite movie.