Jurassic Park should not get re-branded into Jurassic World and Jurassic World will never achieve the success of the original Jurassic Park. Jurassic Park is iconic, no matter what age you are, and Jurassic World wont undermine that. When Jurassic Park came out, it was a humongous achievement in visual effects, and did something no film had done before, which was the main contributor to its success. Jurassic World is just another summer blockbuster...it could be good, it could make a lot of money, but it will never achieve the status among pop culture that Jurassic Park has. And for that reason, I don't see Universal doing much more than adding a few cosmetic touch-ups or small additions using Jurassic World only as a synergy push.