In the morning, Perkins (especially a Perkins with a breakfast buffet) will make a killing among the cheap British tourists still left on I-Drive, and do ok with covention-goers when conventions are in town.
After midnight, Perkins will kill it with the drunk party crowd which is slowly taking over that stretch of I-Drive.
In between, just one more of many restaurants, dozens of which somehow make a go of it within 0.5 miles of there.
Not a tourist trap per se, but will make money, allowed developer to make peace with a holdout. I wouldn't overthink it.