The shift Disney has been making in the past 5+ years is towards a "luxury" experience. Not only because of ticket prices, but their hotel and "exclusive" food events. They are trying to attract the crowd that will have no problem blowing 1,000 at the gift shops, and staying at an overpriced Villa in the Polynesian resort. These cabanas are the epitome of that shift. They have enough middle class customers, they want the high class customers to start viewing this like they view a 5 star beach resort in Miami Beach.