Yeah, I can absolutely see why they chose to go the direction they did and also readily acknowledge I don't enjoy the ride very much. The game is not fun (imo, of course) and the game, particularly the AR aspect of it, really detracts from its enjoyability as a dark ride. It also doesn't stand on its own as a dark ride if you take off the headset (obviously, it wasn't designed to!)
I'm happy for those that enjoy this, but I've done it a few times in Hollywood and that was enough for me to skip it (and its long queue) in Japan. That will probably be the case at Epic Universe, too. C'est la vie!