- Mar 24, 2016
Well...you obviously weren't in California the months prior to Potter's Hollywood opening. Without fail, every single commercial break: "Lumos Maxima! The Wizarding World of Harry Potter arriving at Universal Studios Hollywood April 7th. Get tickets online now." (And yes, I still have it memorized.)Yes, they're really pushing this land with an all out marketing effort east of the Mississippi, and discounting hotel rooms. And, if you look at the series of commercials, they're trying to educate the GP about what the land is. That may signal a potential problem. A land of this nature and budget should sell itself, without having to explain it to the GP....ie. SWL, HP, NFL, TSL, Carsland.