Oh most definitely! I liked getting into running for that aspect since all you need is time, the space, and shoes.
I typically don't do a lot of race unless it's for something and somewhere I'd be inclined to go anyway, but the races to me are fun ways to focus my running efforts for the events and staying healthy. The medals are usually really cool and typically come with a shirt, etc.
But for Universal to aim for a $200 race they're gonna have to really add a lot of perks to it besides a meet and greet.
For comparison, Disney is having a Food & Wine festival 1/2 marathon in November for $205 that includes the race, meet and greets during and before the race, and the shirt, the medal, food (mini-care package type of thing) right after the race, $15 Disney gift card, and Epcot admission that night to celebrate from 5 PM to 1 AM, with 10 PM and after being just for runner and their guests who buy admission.
The admission really is a big value added to me because that's a night at the park with short lines and being able to eat my way around the showcase guilt free.
I think Universal has really iconic locales to run through but they can't price $5 less and deliver a fraction of the value, but yeah just do Scooby-Doo. That'll really get people. :thud: