Yes the plan worked BUT, the most desirable guest is the one that spends a lot. One reason that Universal did not go after the same demographic they had at Wet & Wild with VB, even though Wet & Wild had decent attendance for a park of it's size. ...Unfortunately, this is probably the only route SW can go since they no longer have the finances to play with the big boys on the block. Discounting tickets though is a risky route to travel, as many fledging sports franchises have discovered. Low ticket prices lower the perceived value and quality of the product. It's hard to raise prices once you've dropped them without loosing all of those customers you picked up with cheap tickets and giveaways.