Having finally watched a video of the announcement for this, i'm incredibly interested as to how much time this narrative takes to complete. It sounds like an overnight MagiQuest. I don't think this is, at all, a place where you crash after a long day at the parks. I think you stay in the hotel all day. Perhaps we shouldn't be looking at this as a "hotel with interactive elements", but an attraction where you stay overnight. So while prices may be high, they should be considerably higher than the other hotels, because while you're staying at this "Disney 360 Experience", you won't also be purchasing a day ticket to Magic Kingdom. The hotel is a theme park, and that's what you're paying for. I think the comparisons to the Cruise Line are more apt than comparisons to the other hotels at the resort.