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That Darn Marvel Contract – What Rights Does Universal and Disney Own

Discussion in 'Columns' started by Joe, May 7, 2016.

  1. Muggle148

    Muggle148 Rookie

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    I’m pretty sure these have already been sold out. But was wondering why wouldn’t they sell more than just 480? And why not in one of the Orlando Parks? They don’t even sell limited edition Magic Bands this low in quantity.
     
  2. RevFreako

    RevFreako Premium Member

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    Selling these in the park would violate the contract. We've been over this.
     
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  3. Nick

    Nick Staff Member Moderator

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    Yet they’ve sold Marvel merch in the parks plenty in the past.
     
  4. RevFreako

    RevFreako Premium Member

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    Was it park-specific merch, or like Funko Pops? I'd imagine there'd be a difference.
     
  5. Nick

    Nick Staff Member Moderator

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    Do LE magic bands count?

    Other than that no, but let’s be honest, most Marvel merch on MSHI isn’t park specific, either
     
  6. RevFreako

    RevFreako Premium Member

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    Agreed. My point was just that it's possible generically selling a Spiderman toy in MK say, might not violate the contract.
     
  7. Nick

    Nick Staff Member Moderator

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    Well yeah, they’re carefully skirting around what they can and can’t do.

    It’s all generic stuff that they sell, although, one could argue its exclusive in a way. They sell MCU stuff, which Universal cannot sell.
     
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  8. RevFreako

    RevFreako Premium Member

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    I feel like some of the higher end statues and what not in the MSHI shops are MCU.
     
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  9. ChrisFL

    ChrisFL Veteran Member

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    I just thought of something....I wonder if Thor has separate requirements specified in the contract, since Thor is basically an existing mythological god, and most of the other parts are existing as well.

    I could see Disney being able to make a Thor attraction, but it would have to be different enough from the Marvel version....they WOULDN'T of course, but I think they have ability to
     
  10. Brian G.

    Brian G. Staff Member Administrator

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    Well, yea......
     
  11. SeventyOne

    SeventyOne Veteran Member

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    There's an implied duty of good faith in contract law. So even if brunette Thor and blond Loki popped up in the Norway pavilion with zero resemblance to Chris Helmsworth and Tom Huddleston ... Disney would still get sued out of the water.

    No separate requirements in the contract for Thor because by 1989 an attempt at making a Thor TV show had bombed, no one anticipated the character would ever support his own movie.
     
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  12. RevFreako

    RevFreako Premium Member

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    That was one of the Hulk revival TV movies, right? Thor was a buff dude in a furry vest?
     
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  13. Brian G.

    Brian G. Staff Member Administrator

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    To clarify - they would get sued if it resembled anything comic-related for Thor; but why couldn't they have an interpretation of Thor from Norse myth? I'd assume since they have the myth Thor in the stave church, it's fine.
     
  14. SeventyOne

    SeventyOne Veteran Member

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    I think any walk-around viking character named "Thor" would be inviting a lawsuit. A single item in the church would probably slide, but an entire exhibit dedicated to Thor, promoted as such? I bet at least a cease and desist letter gets sent.

    Yeah, apparently a backdoor pilot, like the Daredevil/Hulk team-up. Thor was fun but they made him a separate entity to nerdy Donald Blake, basically setting up a buddy comedy.
     
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  15. fryoj

    fryoj Premium Member

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    So could Universal dress up someone as the Big Lebowski and walk around saying he's Thor? lol
     
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  16. Skubersky

    Skubersky Member

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    They’ve had a full Thor & Loki exhibit at Epcot for over a year, no lawsuits yet:
    'Gods of the Vikings' exhibit bring tales of Thor and Loki to Epcot's Norway
     
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