Universal Kids Resort - Frisco, Texas

[TheCodeMan95]

Then you'd have a significantly more expensive day ticket and at that point folks go "well we'll just go to the regular park then". Sesame starts in the $37 price range, Peppa & Legoland FL start around $30. I worked at Sesame Place, it really is a different scale and scope designed for kids.

Sesame Place in Philly definitely has a higher base price, but they run deals very often.
(The $37 price tag you mentioned is due to the current Black Friday sale - the normal starting price is $108 lol)

It's also open basically year-round aside from January. They open on weekends in February and only increase hours from there.

I think when things are built at this scale, it's also done with the idea of expansion. If the Frisco park is a success, I won't be surprised if we see "Universal Kids Philadelphia" or "Universal Kids New York" in the coming years!

But like you said, it's definitely a different scale. I think it's like 25 acres max?

 

[Clive]

Then you'd have a significantly more expensive day ticket and at that point folks go "well we'll just go to the regular park then". Sesame starts in the $37 price range, Peppa & Legoland FL start around $30. I worked at Sesame Place, it really is a different scale and scope designed for kids.

To be clear, if the admission price reflects the scope, I see the wisdom! Very intrigued to see how this plays out.

 

[Jerroddragon]

The fact you called him "Walk Disney" really sums up the whole post. As I said before, this is a cheaper park designed for young families, it's not a full blown theme park. Universal says this, the locals knows, why are fans having such a problem with this?

I hope the price reflects it, I think this will be key if its under 50 could work and APs will help if they offer that.

Also I understand what they want the park to be but once again its not perfect

Take out the theming, how do you have a Jurassic Area for kids with no big show about Dinosaurs.Or SpongeBob without the Krusty Krab? I think that these two things would draw people

I'm just not a fan of people you saying you can't criticize things because its for kids. I hope it works but as other posters said many want a HP and Nintendo kind of lands...which is mostly not what we are getting

I even said if not dark rides cool but make the lands fully themed, so each land feels like an attraction which is what makes people go to Universal now.

 

[Parkscope Joe]

Sesame Place in Philly definitely has a higher base price, but they run deals very often.
(The $37 price tag you mentioned is due to the current Black Friday sale - the normal starting price is $108 lol)

It's also open basically year-round aside from January. They open on weekends in February and only increase hours from there.

I think when things are built at this scale, it's also done with the idea of expansion. If the Frisco park is a success, I won't be surprised if we see "Universal Kids Philadelphia" or "Universal Kids New York" in the coming years!

But like you said, it's definitely a different scale. I think it's like 25 acres max?

Yes, they advertise a $107 ticket but rarely does anyone pay full list price at one of these parks (let alone the usually similarly priced two day ticket which is an even more of a steal). These places survive on last minute plans and trips and are always advertising big deals online, at fast food places, etc.

---Edit---

Here's what I think they're going to do. Admission will be advertised around the Volcano Bay level ($80-100) but frequently offer discounts and deals locally to get guests in around $60 per person with some discounts up to $35 per person (the price of admission to Peppa Pig park SW of Dallas). Universal will offer hotel/meal/ticket/photo pass packages along with Express Pass to really rake in the cash. And of course there will be copious amounts of merch.

This isn't to say the park will be poplular or profitable, but I see the lane they're going into here. There's a large FEC market out there!

 

[Magic-Man]

I do worry that the tourists in the area will hear "Universal" and expect something like the Orlando parks when it's not. Even just one small dark ride or a simulator would have gone a long way.

 

[AustinT]

My GUESS is there’s some larger rights issues with Krusty Krab as they’ve done national food promos before. Or Nick wanted too much money from the food sales.

I think this is the issue. They are constantly doing fast food promos with various chains all over the world every year or two when a new Spongebob movie is coming out. I wonder if there was some red tape related to that that didn't allow Universal to market the food (Krabby Patties?) the way they wanted to. The big Wendy's promo was last year and Burger King is getting one next month I think.

I hope Shrek's presence in this park leads to the IP getting a fully fledged ride at USF, perhaps as a phase 2 of DreamWorks that replaces Springfield.

You are absolutely not allowed to suggest such a thing. Everyone will dogpile on you and argue that it's not a popular enough IP and that it going in Springfield would be the worst thing ever

 

[TheCodeMan95]

Yes, they advertise a $107 ticket but rarely does anyone pay full list price at one of these parks (let alone the usually similarly priced two day ticket which is an even more of a steal). These places survive on last minute plans and trips and are always advertising big deals online, at fast food places, etc.

---Edit---

Here's what I think they're going to do. Admission will be advertised around the Volcano Bay level ($80-100) but frequently offer discounts and deals locally to get guests in around $60 per person with some discounts up to $35 per person (the price of admission to Peppa Pig park SW of Dallas). Universal will offer hotel/meal/ticket/photo pass packages along with Express Pass to really rake in the cash. And of course there will be copious amounts of merch.

This isn't to say the park will be poplular or profitable, but I see the lane they're going into here. There's a large FEC market out there!

Yeah, when we took our little one to Sesame Place 2 years ago we got BOGO tickets for 2 days. I think it's very rare that anyone actually pays the full price unless they're walking up and buying them there lol

 

[Parkscope Joe]

Yeah, when we took our little one to Sesame Place 2 years ago we got BOGO tickets for 2 days. I think it's very rare that anyone actually pays the full price unless they're walking up and buying them there lol

Lets just say if you were a really good Guest Relations CM you'd keep the coupons there to scan